IFES is a wonderfully diverse, global organisation. Lots of people all over the world are producing material about IFES. This is great – it celebrates what we are doing, tells other people about it and shapes their impressions of who we are and what we do.
But as well as showing the diversity of IFES, we also want people to see our underlying unity. We want them to grow in understanding of who we are and what we stand for. We want them to be confident of our theological orthodoxy. And we want to reduce the possibility of confusion – which can happen when different people present things very differently.
This is why we have an IFES brand. It helps us with what we say, how we say it and what it looks like. It includes the logo and the regional colours. Our brand makes us different from other organisations and represents our personality. It can also help keep us on track – reminding us of our vision and our priorities.
If you are regional or national movement staff and would like templates and graphics for your IFES region, please contact email@example.com
The following resources are designed to help you communicate clearly and effectively about IFES. If you have any questions please feel free to email firstname.lastname@example.org.
General use: Most of the resources below have been designed for use in various materials without the need for specialist design software. These have also been grouped together into a single downloadable resource as the brand resource kit.
Designer’s kit: We have also made available vector graphics and other resources that may require access to specialist design software such as Adobe InDesign. These have been grouped together into a single downloadable resource as the designer’s kit.
IFES logo. The IFES logo appears in two versions: a standard logo (blackcurrant mark on a white background), and the IFES square (white mark on blackcurrant square). Both versions available in PNG and TIFF format. (Updated September 2016) 1.65 MB ZIP
The style guide used for IFES published materials. It standardises commonly-used terms (staff worker as two words, gospel with a lower-case g, for example) and gives guidance on punctuation. Updated: March 2017.
Fonts. Our typography uses the freely available fonts Montserrat and Open Sans (as well as the paid-for font Futura Condensed Bold). The free fonts are available for download here. (Updated September 2016) 1.2MB ZIP
IFES letterhead and Word document templates. If you are IFES staff and would like templates for IFES documents (for reports or letters, for example), please contact email@example.com
Designer’s kit. All of the above resources in file versions for use in professional design software (eg vector graphics) and extra software-specific files (eg swatches), packaged in a single ZIP file. (Updated September 2016) 23MB ZIP
Vector world maps. These maps can be scaled proportionally to any size (because they are made with ‘vectors‘). We have versions highlighting each region in its regional colour. Add either to your own materials. (Updated December 2016) .png .pdf 30MB